Joining us this week are Alex Tkachuk and Sam Safholm of MyHomeIQ, and I already know what you’re thinking. WHY another CRM? As we all know the best CRM is the one you use, but I want to let you know that I’ve invested in this one and this podcast explains why.

I wanted to see a few changes and they made those changes within 2 days. This platform does as much or as little as you want it to, and doesnt bother you with information you don’t need.

0:00 – Introduction
11:20- What Is the core product ?
18:00 – Secret to open-rate *
25:00 – The realtor / lender partnership
30:15 – What’s the quick background of the company?
42:45 – News that should scare loan officers *

From their website:
𝘮𝘺HomeIQ for Loan Officers
𝘮𝘺HomeIQ positions you as a trusted advisor to your clients so they can make smart home finance decisions

67% of homeowners do not use the same Loan Officer on their next transaction
Mortgage Professionals do not have a way of providing value throughout their client’s lifecycle. Some will attempt to stay connected to their clients with ambiguous content that doesn’t inform, educate, or engage.

𝘮𝘺HomeIQ increases client engagement by 24X
We provide a tool that empowers your clients to build home wealth — in return, creating you repeat and referral business

Provide your clients with valuable home insights every month
Most Agents and Loan Officers rely on email marketing to stay connected with their clients even though the statistics show that only 18% of emails are opened.

𝘮𝘺HomeIQ solves this problem by providing homeowners a personalized monthly report that educates them on how to increase their wealth through homeownership while positioning their Realtor and Loan Officer as trusted advisors.

Big Data in the core
Predictive analytics is a powerful tool that can be used to identify future outcomes. However, it is important to remember that predictive analytics is only as accurate as the data that is used to create the model. With over a billion data points on property, demographic, event, and behavior, we got you covered.


Quickly- I’m Scott Groves – Husband, Father, Loan Officer, Coach, Author, Podcaster, and Recent Blue Belt in Brazilian Jiu-Jitsu.

This podcast is paid for and brought to you by…. by me, Scott Groves 🙂

Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized.

I am a Mortgage Loan Officer & Loan Officer Coach in real life. It’s the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at Scott@ScottGrovesTeam.com

I can do the loan for you (our team is licensed in 8 states) – OR – I can refer you to an amazing loan officer in the state where you’re searching. ON WITH THE SHOW!!!

New Full Episodes are released every THURSDAY at 10:00am and clips are released frequently throughout the week. SO MAKE SURE YOU SUBSCRIBE!!!